Journal

Much of my career has consisted of helping companies develop, establish, promote, and maintain their corporate brand. I love branding! It’s a complex and nuanced subject, equal parts psychology and design. It all reduces to a fairly simple concept, though: reputation. When you see a logo or hear a product name, what do you picture in your mind? How does it make you feel? A key thing about branding: you aren’t in control of it. … Continue reading

In April, I let my boss know that I was going to start looking for the next challenge in my career. It was a difficult decision – I work at a great company and with great teams. However, when I looked objectively at what the company most needed, my personal growth and career goals, and the likely opportunities in the next five years, it became clear that the next chapter was upon me. When you tell someone you’re … Continue reading