As I’ve archived past posts (some of which may return, others of which will be relegated to the vaults), one thing has become very clear: I sure do love themes and metaphors.
Snow is rain you have to pick up. Sometimes it’s worth shoveling multiple times to keep things manageable. Sometimes it’s best to wait for the sky to empty itself and do it all at once. So it is with life.
Not my longest absence from this page, but a significant one. Much has happened since that last post. I released my first album, started scoring a video game, and suffered a tremendous loss. Still, life must continue and there’s a great deal that I want to accomplish still ahead of me. I’ve trimmed my sails a bit and have decided to tack against the wind: a new start at an old destination. Releaux, my artist persona and recording/publishing company is back out of the shadows, and I’m making progress on breaking into new communities. Things are moving, if slowly, but … Continue reading
Much of my career has consisted of helping companies develop, establish, promote, and maintain their corporate brand. I love branding! It’s a complex and nuanced subject, equal parts psychology and design. It all reduces to a fairly simple concept, though: reputation. When you see a logo or hear a product name, what do you picture in your mind? How does it make you feel? A key thing about branding: you aren’t in control of it. The brand exists only in the mind of the recipient. You can do things to influence it, but ultimately, the best way to do that … Continue reading