Marketer, Brand Thyself!

Much of my career has consisted of helping companies develop, establish, promote, and maintain their corporate brand. I love branding! It’s a complex and nuanced subject, equal parts psychology and design. It all reduces to a fairly simple concept, though: reputation. When you see a logo or hear a product name, what do you picture in your mind? How does it make you feel?

A key thing about branding: you aren’t in control of it. The brand exists only in the mind of the recipient. You can do things to influence it, but ultimately, the best way to do that is to create an honest picture that reinforces your strengths. The most trusted brands, and reputations, are the ones that are consistently reinforced by supporting actions.

As we move into the connection economy, we’re now all vendors. And products. As a result, we need to embrace the concept of a personal brand. What’s the concise summary you want people to have in their heads when they meet you, whether online or in person?

While I’ve been successful in helping others to develop their brands, I’ve ironically found it to be very difficult to develop my own. Self-promotion has never been a huge priority for me – I’ve been more focused on promoting the achievements of my teams, colleagues, and clients.

Quote from a friend: The Ray I know doesn't shine through. The writing is more clinical. My recommendation is put a little more of your personality and story telling talents into this.
Is the real you showing?

With the help of many friends and trusted advisors, I’ve been refining my branding elements. My web site is getting back into reasonable shape. The resume undergoes routine refinement and clarification. My social media channels are getting aligned. All of the things I would do for a client, I’m now working on doing for myself. This is a critical effort, because I’m making a lot of first impressions without the benefit of making them in person, and some of the feedback I’ve received indicates that I might not be showing the “real” me very well.

What’s your personal online brand? Is it consistent? Is it clear? What have you done to strengthen it?

What are you looking for?

In April, I let my boss know that I was going to start looking for the next challenge in my career. It was a difficult decision – I work at a great company and with great teams. However, when I looked objectively at what the company most needed, my personal growth and career goals, and the likely opportunities in the next five years, it became clear that the next chapter was upon me.

When you tell someone you’re engaged in a job search, the inevitable question is, “what are you looking for?” Part of my success has been the ability to see many options and possibilities, so answering that question isn’t as easy as it might seem.

In short, though, I

  • want to be part of a team focused on strategy and performance improvement.
  • love to help people / departments / companies find creative ways to solve problems, improve performance, or define strategy.
  • am comfortable supervising and managing teams and departments, but that’s certainly not a requirement. Leadership doesn’t require supervisory responsibilities.
  • find the most engagement and energy when helping others reach their potential, and in planning solutions. Architect more than general contractor.
  • would like to work with a company that’s forward thinking on technology, but am not particular about the industry segment.

Do you know of an opportunity that fits? Let me know!

Energy, Disruption, Fear, and Passion

I’ve just finished up at the Gartner CIO Leadership Forum in Phoenix. While it’s less than three full days, it’s easily the most energizing event I attend. The focus this year was even further in to the future of IT and its rapidly emerging role smack in the middle of the business model, even in segments that don’t think of themselves as technology driven.

Where IT has typically been an operational cost center, it is now quickly and relentlessly becoming a revenue producer and product development hotbed – the companies that don’t adapt to this change will perish or be consumed by more nimble competitors. Disruption is the order of the day, and more than likely it’s not going to come from your current industry.

Amazon providing property and casualty insurance… Facebook getting into healthcare… Google reshaping transit… Sounds silly? Some of it’s already happening. Who would have thought in the 90s that “beleaguered Apple,” perpetually one quarter away from complete demise, would today be responsible for some of the most radical changes to the software, music, entertainment, and communications industries? If one of the digerati even blinks in your direction, it’s too late.

There’s so much potential ahead of us and I’m thrilled to be part of the industry that will drive it. I also am excited that this is happening just as I reach a point in my career where I have the right blend of skills, including ideation, marketing, IT, staff development, and culture building, to make a positive difference. Now to find that mentor who’s under 30.