Marketer, Brand Thyself!

Much of my career has consisted of helping companies develop, establish, promote, and maintain their corporate brand. I love branding! It’s a complex and nuanced subject, equal parts psychology and design. It all reduces to a fairly simple concept, though: reputation. When you see a logo or hear a product name, what do you picture in your mind? How does it make you feel? A key thing about branding: you aren’t in control of it. The brand exists only in the mind of the recipient. You can do things to influence it, but ultimately, the best way to do that … Continue reading